How Purchasing Rainforest Alliance Coffee Impacts The Environment

A lot of people are lucky enough to be able to stop on their way to work and indulge in a delicious cup of coffee. Not everyone thinks about where the beans came from or who harvested them. Although it is a billion dollar industry and vital to the economic success of Latin America, many of the farmers and communities that grow the product face incredible hardships. Purchasing Rainforest Alliance coffee is a small way to ensure these workers are given a helping hand.

The Rainforest Alliance seal on a package of whole or ground beans means that the farms and farming cooperatives that harvested the product have met rigorous certification qualifications. There are specific economic, social, and environmental criteria restrictions. The organization works with the certified farmers to ensure workers are living and working under humane conditions regardless of gender.

At one time, many farmers abandoned the traditional methods of farming and began planting a hybrid seed that required the destruction of forests and chemicals to be successful. The alliance is working to return farmers to the traditional methods that protect natural resources and encourage wildlife habitation. They are teaching local communities about land and water conservation and protection. Reducing the carbon footprint is encouraged.

This business may be booming, but few farmers have benefited from the success. Many farmers opt to plant single crops which involves leveling forests. This organization is dedicated to convincing local planters that by increasing their yield in an environmentally responsible way, they will harvest more product and become a more powerful force in the local marketplace.

There is a direct relationship between agriculture and the effects of climate change. When the rainforests are decimated to make room for fields, greenhouse gases are emitted into the atmosphere. The Rainbow Alliance teaches communities how to protect and use their natural resources instead of destroying them.

Poverty and violence go hand in hand along with a lack of education when it comes to preserving the rainforest and wildlife habitats. Workers have long been victims of labor law violations, disenfranchisement, and displacement. This organization realizes the importance of establishing economic security within the community.

Concerned individuals always want to know how they can help. The organization gladly accepts monetary donations while realizing that not everyone has the means to assist in that way. They suggest individuals look for the little green frog which certifies products. Those planning a trip to the area can frequent the hotels and book tours with companies that support the local communities. Parents can encourage school districts to incorporate a curriculum that teaches the importance of the rainforests and the vital part they play in the environment.

Having a good cup of coffee is a habit for many and a real pleasure for those who enjoy it. How it is produced is important and should be considered when sipping. Every cup involves the environment, the economy, and the lives of the small communities that depend on the production.