Twitter Has Introduced The Buy Button To Enable In-Tweet Transactions
Twitter has now introduced the buy button to enable In-Tweet transactions. It will start with a small group of users. It looks like a good way to change things around and offer something new to Twitter users.
When people tap the buy button they will be able to enter shipping and payment information. After that the order information will be sent to the seller. Users will not have to re-enter their information for a future purchase as it will be stored.
All of the social networks, including Pinterest see the making of their platforms into e-commerce sites as the wave of the future, where if they fail to take advantage of the wave, they may miss out altogether. It would be safe to say that they all are into some sort of a plan or are experimenting with an e-commerce ability, but as of yet none of them have a real concrete plan of implementation.
You would have to admit that Twitter is out in front, as Twitter is already testing a live app, and possibly also in the right area. Interestingly enough, most of the members of any of the social networking sites as in Twitter and Facebook already turn to an embedded link to guide buyers to another site so that they are able purchase merchandise. It is just that by having their personal direct buying links, the social media sites can require payment of a fee, where as now the websites can't charge one.
The only problem might be privacy. If a person does not trust Twitter, the person will not want to give Twitter his financial information. He will be afraid to do so and would want to provide it to the seller directly.
When it comes to buying online, a lot of people do it everyday. Because of that people also want an easy way to do it. They do not like complicated. By buying things thorough the Twitter app, they can buy them easier and in a faster way. The only issue might be privacy. If someone doesn't trust Twitter they won't want to give them their financial information. They will be afraid to do so and would rather give it to the seller directly. Twitter will need to assure people that it is safe to buy items this way. That their information is going straight to the seller and that it won't be used for anything else. It is very important that they do this so people do not have to worry that it will be in the wrong hands.
When people tap the buy button they will be able to enter shipping and payment information. After that the order information will be sent to the seller. Users will not have to re-enter their information for a future purchase as it will be stored.
All of the social networks, including Pinterest see the making of their platforms into e-commerce sites as the wave of the future, where if they fail to take advantage of the wave, they may miss out altogether. It would be safe to say that they all are into some sort of a plan or are experimenting with an e-commerce ability, but as of yet none of them have a real concrete plan of implementation.
You would have to admit that Twitter is out in front, as Twitter is already testing a live app, and possibly also in the right area. Interestingly enough, most of the members of any of the social networking sites as in Twitter and Facebook already turn to an embedded link to guide buyers to another site so that they are able purchase merchandise. It is just that by having their personal direct buying links, the social media sites can require payment of a fee, where as now the websites can't charge one.
The only problem might be privacy. If a person does not trust Twitter, the person will not want to give Twitter his financial information. He will be afraid to do so and would want to provide it to the seller directly.
When it comes to buying online, a lot of people do it everyday. Because of that people also want an easy way to do it. They do not like complicated. By buying things thorough the Twitter app, they can buy them easier and in a faster way. The only issue might be privacy. If someone doesn't trust Twitter they won't want to give them their financial information. They will be afraid to do so and would rather give it to the seller directly. Twitter will need to assure people that it is safe to buy items this way. That their information is going straight to the seller and that it won't be used for anything else. It is very important that they do this so people do not have to worry that it will be in the wrong hands.
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