Trulia Purchased By Rival Zillow
For some time, both Trulia and Zillow have dominated the world of online real estate websites. Now, that domination is set to extend even further. Trulia was is being sold to Zillow in a $3.5 billion stock-for-stock deal. At the time of writing, both Trulia and Zillow's boards have already approved this deal. If the deal is approved by the shareholders as well, Zillow's biggest competitor will now be their own site.
This move creates a digital real estate market that is dominant in the United States market, as the closest competitor will be Realtor.com which the National Association of Realtors runs. Both of the companies have large customer bases as Zillow has shown a stable of 83 million unique users in the month of June, and Trulia in the same month had 54 million. Mobile marketing has been widely in use by both companies.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
For example roughly one half of the visitors to the Trulia site do not visit the Zillow site at all. Nearly two thirds of the Zillow visitors have nothing to do with Trulia. By combining the two companies, the plan is to maintain the separate marketing presence, offer products that suit those markets, and continue to maximize free content distribution across the different marketing platforms.
People also use to it check on how much their house is worth. It might not be exact but it is a good way to see how your home is doing. It will be a good thing to see what Zillow comes up with next.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
This move creates a digital real estate market that is dominant in the United States market, as the closest competitor will be Realtor.com which the National Association of Realtors runs. Both of the companies have large customer bases as Zillow has shown a stable of 83 million unique users in the month of June, and Trulia in the same month had 54 million. Mobile marketing has been widely in use by both companies.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
For example roughly one half of the visitors to the Trulia site do not visit the Zillow site at all. Nearly two thirds of the Zillow visitors have nothing to do with Trulia. By combining the two companies, the plan is to maintain the separate marketing presence, offer products that suit those markets, and continue to maximize free content distribution across the different marketing platforms.
People also use to it check on how much their house is worth. It might not be exact but it is a good way to see how your home is doing. It will be a good thing to see what Zillow comes up with next.
There are have been rumors that Trulia would be purchased by Zillow for some time now, but those rumors have finally been confirmed. It's been announced that Zillow will be acquiring Trulia in a $3.5 billion stock deal.In this deal, Zillow will officially own both sites. However, Trulia will remain independent from Zillow. The site will exist independently as it always has, and it will continue to be run by its CEO. For the time being, the only major difference will be the company that owns the site.
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