Adomic Releases Its Q2 List Of Top Mobile Advertisers
The analytics company Adomic recently released its top ten list of mobile advertisers for the second quarter of the year. While in the list you will find the usual big techie suspects like Microsoft and Comcast, you will also find the big companies in other industries, including Progressive Insurance, mobile providers AT&T and Verizon, Capital One, LowerMyBills, Toyota and TransUnion.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
Progressive Insurance has shot up the rankings to number one in Q2, which means they are going to continually grow as time goes on. They are seeing results and this is why they are putting more and more money into these campaigns.
While there are no quick explanations in the disparity of the rankings it is expected that the gap will close quickly as more and more people are spending more time on their mobile phones than on the computer to access the Internet.
Most mobile ads are still lack the sophistication that PC-based Internet ads are known for. The ads are still not attractive enough for human users. But things are getting better, however, as there are sectors that moving for the standardization of mobile ad units. Although it might kill some creativity, at least it will lessen the mess of mobile ads.
Anyway, as more and more web developers are focusing their efforts on the mobile platform, it will only be a matter of time before we more creativity and experimentation. Hopefully we will see mobile ads that are fit for human consumption within the next 12 to 24 months. In the meantime, however, there's a new set of devices like the smart watch that requires the development of new approaches to marketing and creating advertising creatives.
From the top one thousand mobile advertisers, the majority of campaigns are bought programmatically versus desktop. In terms of percentage points, it comes out at forty percent to thirty seven percent, respectively. It is very likely that the next report will show more creativity from the advertisers, and the spending budgets will make a dramatic shift, as the technology changes. Overall, there is still a major slump in the adoption of mobile ad campaigns.
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